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The armadillo, an exceptional and marvelous character, is the official mascot of the 2014 World Cup

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The armadillo, an exceptional and marvelous character, is the official mascot of the 2014 World Cup

 

On the cover of TV Globo's weekly TV magazine Fantástico was the official presentation of the mascot who was being warmly welcomed by Brazilian football great Ronaldo who is a member of the board of directors for COL (Local Organizing Committee).

 

The mascot has made a few unofficial visits through all of Brazil.  In one of these visits, on the Boa Viagem beach in Recife, 2,014 blue soccer balls were handed out which represent his original blue shell.  In another such visit the mascot had a "virtual" meeting with his friend Ronaldo in São Paulo as well as with other celebrities during sporting events.  The armadillo even has his own song: "Tatu Bom de Bola", which is sung by musical star Arlindo Cruz.  

 

The official mascot is now part of the family of World Cup icons.  He follows in the footsteps of Zakumi (South Africa 2010), Goleo (Germany 2006) and many others that go all the way back to the days of Willie at the 1966 World Cup.  The mascot is a very important visual element of the World Cup, offering FIFA, the COL, and other stakeholders unmistakable brand recognition for promotional campaigns and for all audiences.